services

Needle

Maximize your creative investments.

We’ll help you maximize your creative impact and shift the way you approach creative projects, define scope, source talent, improve quality, and deliver impact-driven outcomes.

Process

1. Research & Vision Synthesis

We will develop listening exercises around your business to better understand its current state and assessment of the market and audience to develop creative opportunities and hypotheses.

Questions to answer:

• What are our opportunities?
• What is happening across our product landscape?

Business Analysis

Bringing together core team members and stakeholders to understand current business opportunities and challenges to integrate into our updated product.

• Stakeholder interview
• Product heuristic audit workshop

Market & Audience Research

Conducting primary and secondary research to identify product opportunities.

• User interviews
• Competitive audit
• Historial mapping
• Lit review

2. Ideation & Prioritization Workshops

Bringing teams together to ideate and prioritize the future of the business.

Questions to answer:

• What are the ways in which the opportunities can be realized?
• What is the audience impact for specific features? The business impact?

Ideation Workshops

Bringing teams together to collectively ideate and prioritize the direction of our digital product.

• Stakeholder interviews
• Feature prioritization workshops
• Generative ideation workshops

3. Feature Roadmap & Product Vision

Based on the result of the workshops, develop a series of product roadmaps and proposals as recommendations to tackle with the creative budget.

Questions to answer:

• What are the exact opportunities that fit within the budget?
• What has the biggest impact to my business? My audience?
• How does the vision come to life?

Product Roadmap

Creating a pathway of execution for the future of the business and products.

• Product Roadmap

Vision Synthesis

Developing an early prototype and vision of what the product could become in the future state.

• Product Design Vision

Relevant Work

Collaborate with Us

Let’s create something together - we’d love to hear from you!