services

Refresh

Give your products a makeover.

We take existing digital products and breathe new life into them with research, digital branding, and product design.

Process

1. Product Analysis

A thorough deep-dive into existing products to understand it’s performance and identify opportunities to further explore through testing and product design.

Questions to answer:

How has our existing product performed previously?
What are the opportunities - in the immediate and long-term?

Product Analysis

Assessment of the current product experience, its data, and identifying opportunities, pain points, and design hypothesis within the experience.

Product heuristic audit
Data analysis
- Google Analytics
- Adobe Analytics

Business Analysis

Bringing together core team members and stakeholders to understand current business opportunities and challenges to integrate into our updated product.

Stakeholder interview
Product heuristic audit workshop

Market Analysis

Conducting primary and secondary research to identify product opportunities.

Competitive Audit

Audience Analysis

Creating strategic artifacts that grounds our creative work in human-centered experiences.

Personas / Archetypes
User journeys

2. Product Design

Leveraging our deep-dive of product analysis, we then articulate the product design through a series of low to high fidelity wireframes to validate features, and then developing various concepts of high-fidelity product designs to address the end-to-end product journey.

Questions to answer:

How does the experience look and feel?
How does the product look like at various screen sizes?
What is the visual language?
What is the product vision?

UX & Product Design

Bringing together core team members and stakeholders to understand current business opportunities and challenges to integrate into our updated product.

Responsive design
Low to High-fidelity Wireframes
High-fidelity Product Design

Digital Branding

Developing a cohesive look & feel for our digital product.

Mood boards
Brand guide

Success Metrics

Developing key metrics to track the performance of our products and identifying data pipelines and services to best meet our needs.

Success metrics

Documentation

Setting up our product design for teams to adopt and scale.

Design specs
Annotations

3. User Testing & Research

We validate our product designs through an iterative cycle of user testing & research. Once our product designs come to a throrough stopping point, we go into testing to ensure that our design hypothesis performa as-expected and our product redesign will be successful.

Questions to answer:

Is our product performing as-expected?
How does our audience react to our product?
What are opportunities to further explore?
What are gaps between our expected and realized experience?

Design Hypothesis

Developing design hypothesis based on product features and audience flows to test and validate the product.

Test stimuli
Test scripts
Design hypothesis

Early Prototypes

Identifying key features and flows of our products and developing early wireframes and/or designs to rapidly test and gauge the product-market fit of our product.