DESIGN SYSTEMS
One system your whole company can build from
Tokens, components, and documentation your teams adopt, your vendors follow, and your AI tools can read. Update a logo once, and it changes in every file that uses it.
What's included
Design system creation and modernization
New systems and overhauls of systems that have drifted. Figma, Adobe CC, Sketch.
Design tokens, components and component libraries
Tokens and variables, UI component libraries, and pattern documentation your teams build with.
Brand guidelines and governance
Guidelines people actually follow, with a governance model that defines who can change what.
Digital brand kits and templates
On-brand templates the whole organization can use without asking design. Canva, Foleon, Ceros.
AI-ready documentation
Markdown specs and machine-readable guidelines so AI tools produce work that matches your brand instead of generic output.
Audits and readiness assessments
Where your system stands on craft, documentation, adoption, and resilience, in writing.
Design and creative operations
Workflow, tooling, and governance models that keep the system in use after we leave.
OUR EXPERTISE
Move faster without going off brand
Most brand inconsistency isn't carelessness. It's someone in another office who couldn't find the right file.
Faster time to market
Centralized libraries mean your teams assemble instead of rebuild, and design debt stops piling up.
AI that stays on brand
Machine-readable documentation, so generative tools produce work that looks like you instead of generic output.
Design and engineering agree
Tokens, specs, and documentation developers can build from, so handoff stops being a negotiation.
Works with the tools you already have
We build inside Figma, Canva, and Adobe CC, with shared libraries and dynamic components. No migration, no new software to buy.
Clear rules about who changes what
Governance that defines what's locked and what's editable, so templates get used correctly instead of being pulled apart.
Accessible from the start
We build accessibility into components, so every team using the system inherits it without thinking about it.
Select clients
Systems built for teams in insurance, retail, and tech, running in Figma, Canva, and Adobe CC.
OUR PROCESS
Systems thinking and partnership
1.
Audit what you already have
We inventory every file, library, and guideline in use, including the ones nobody maintains, so we know what to keep and what to retire.
2.
Agree on naming, taxonomy, and governance
We settle what things are called and who can change them before anyone builds, because renaming later breaks every file downstream.
3.
Map the component library
We plan the structure from base elements up to full patterns, so the system covers what your teams actually make.
4.
Design components and templates
Reusable components and templates built in your tools, with the states and variants your teams need.
5.
Document usage and specs
Written for people and machines: usage rules, specs, and best practices that designers, developers, and AI tools can all read.
6.
Integrate with your tools
We set up the system in Figma, Canva, and wherever else your teams work, so it's available where the work happens.
7.
Train your teams and drive adoption
A system nobody uses is a cost. We train the people who'll build with it and check adoption after the handoff.
Let’s build something great
Bring us your challenge and we’ll help you solve it.
[email protected]
20 Pine St. Studio 2312
New York, NY 10005
Proudly certified LGBT-owned business.
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