How a strategic partnership reshaped a brand’s presence — and delivered lasting value.

2020 ● ECOMMERCE ● WEB DESIGN

2020 ● ECOMMERCE ● WEB DESIGN

2020 ● ECOMMERCE ● WEB DESIGN

Introduced lightweight, brand-aligned motion to elevate the e-commerce experience. We designed a set of micro-animations layered onto existing UI components—enhancing perceived load speed and interaction flow without sacrificing performance. Subtle transitions and lazy-loading mechanics created a smoother, more dynamic feel across the site.

Introduced lightweight, brand-aligned motion to elevate the e-commerce experience. We designed a set of micro-animations layered onto existing UI components—enhancing perceived load speed and interaction flow without sacrificing performance. Subtle transitions and lazy-loading mechanics created a smoother, more dynamic feel across the site.

Introduced lightweight, brand-aligned motion to elevate the e-commerce experience. We designed a set of micro-animations layered onto existing UI components—enhancing perceived load speed and interaction flow without sacrificing performance. Subtle transitions and lazy-loading mechanics created a smoother, more dynamic feel across the site.

2020 ● ECOMMERCE ● WEB DESIGN

2020 ● ECOMMERCE ● WEB DESIGN

2020 ● ECOMMERCE ● WEB DESIGN

Bonne, a South Korean beauty manufacturer, set out to launch a new direct-to-consumer startup that could bridge the gap between brand and customer in the retail space. We developed the full 0-to-1 brand and product strategy, including UX design, custom illustrations, and a dynamic customer quiz to guide personalized product discovery. The result was an engaging digital experience designed to foster connection, capture insights, and support brand-led commerce from day one.

Bonne, a South Korean beauty manufacturer, set out to launch a new direct-to-consumer startup that could bridge the gap between brand and customer in the retail space. We developed the full 0-to-1 brand and product strategy, including UX design, custom illustrations, and a dynamic customer quiz to guide personalized product discovery. The result was an engaging digital experience designed to foster connection, capture insights, and support brand-led commerce from day one.

Bonne, a South Korean beauty manufacturer, set out to launch a new direct-to-consumer startup that could bridge the gap between brand and customer in the retail space. We developed the full 0-to-1 brand and product strategy, including UX design, custom illustrations, and a dynamic customer quiz to guide personalized product discovery. The result was an engaging digital experience designed to foster connection, capture insights, and support brand-led commerce from day one.

2025 ● FINANCE ● STRATEGY

2025 ● FINANCE ● STRATEGY

2025 ● FINANCE ● STRATEGY

Streamlined debit card onboarding by aligning cross-functional teams across two brands. Through a feature prioritization workshop, we identified high-impact opportunities across UX, brand, and campaign touchpoints. Each initiative was mapped by user value and technical complexity—creating a shared roadmap that unlocked clarity, speed, and cross-org alignment.

Streamlined debit card onboarding by aligning cross-functional teams across two brands. Through a feature prioritization workshop, we identified high-impact opportunities across UX, brand, and campaign touchpoints. Each initiative was mapped by user value and technical complexity—creating a shared roadmap that unlocked clarity, speed, and cross-org alignment.

Streamlined debit card onboarding by aligning cross-functional teams across two brands. Through a feature prioritization workshop, we identified high-impact opportunities across UX, brand, and campaign touchpoints. Each initiative was mapped by user value and technical complexity—creating a shared roadmap that unlocked clarity, speed, and cross-org alignment.

2021 ● Ecommerce ● Digital Marketing

2021 ● Ecommerce ● Digital Marketing

2021 ● Ecommerce ● Digital Marketing

Expanded Glossier’s design system to support new product features, launches, and Shopify replatforming. We created a custom icon set and designed new page templates for product drops, listing pages, and feature announcements. The updated system ensured consistency across web, social, and email—while giving the team scalable tools to build with speed and intention.

Expanded Glossier’s design system to support new product features, launches, and Shopify replatforming. We created a custom icon set and designed new page templates for product drops, listing pages, and feature announcements. The updated system ensured consistency across web, social, and email—while giving the team scalable tools to build with speed and intention.

Expanded Glossier’s design system to support new product features, launches, and Shopify replatforming. We created a custom icon set and designed new page templates for product drops, listing pages, and feature announcements. The updated system ensured consistency across web, social, and email—while giving the team scalable tools to build with speed and intention.

2021 ● Ecommerce ● Digital Marketing

2021 ● Ecommerce ● Digital Marketing

2021 ● Ecommerce ● Digital Marketing

To support frequent product drops and personalized content, Glossier needed a more flexible, scalable approach to email marketing. We designed a modular email template system in Figma and built it in Braze—featuring product announcements, recommendation tiles, and reusable components. The new library streamlined creation, allowing updates across templates in real time and significantly accelerating go-to-market timelines. What was once a fragmented process became a connected, efficient CRM ecosystem.

To support frequent product drops and personalized content, Glossier needed a more flexible, scalable approach to email marketing. We designed a modular email template system in Figma and built it in Braze—featuring product announcements, recommendation tiles, and reusable components. The new library streamlined creation, allowing updates across templates in real time and significantly accelerating go-to-market timelines. What was once a fragmented process became a connected, efficient CRM ecosystem.

To support frequent product drops and personalized content, Glossier needed a more flexible, scalable approach to email marketing. We designed a modular email template system in Figma and built it in Braze—featuring product announcements, recommendation tiles, and reusable components. The new library streamlined creation, allowing updates across templates in real time and significantly accelerating go-to-market timelines. What was once a fragmented process became a connected, efficient CRM ecosystem.

2025 ● TECH ● WEB DESIGN

2025 ● TECH ● WEB DESIGN

2025 ● TECH ● WEB DESIGN

As Informatica scaled its digital ecosystem, we redesigned key page templates and updated components to align with conversion goals and lead-generation strategy. In parallel, we developed a user journey map that clarified how visitors moved through their web experience—informing design, messaging, and placement decisions. The result was a more intentional, modular web foundation that supported both immediate business goals and long-term growth.

As Informatica scaled its digital ecosystem, we redesigned key page templates and updated components to align with conversion goals and lead-generation strategy. In parallel, we developed a user journey map that clarified how visitors moved through their web experience—informing design, messaging, and placement decisions. The result was a more intentional, modular web foundation that supported both immediate business goals and long-term growth.

As Informatica scaled its digital ecosystem, we redesigned key page templates and updated components to align with conversion goals and lead-generation strategy. In parallel, we developed a user journey map that clarified how visitors moved through their web experience—informing design, messaging, and placement decisions. The result was a more intentional, modular web foundation that supported both immediate business goals and long-term growth.

2024 ● TECH Startup ● WEB DESIGN

2024 ● TECH Startup ● WEB DESIGN

2024 ● TECH Startup ● WEB DESIGN

As Marr Labs prepared for launch, we created a full suite of go-to-market assets spanning web, social, print, and pitch materials. The visual identity was anchored by a custom icon library inspired by audioforms and waveforms—reinforcing the brand’s focus on voice and sound-driven AI. A flexible design system tied everything together, giving the team tools to move quickly while staying visually consistent across channels.

As Marr Labs prepared for launch, we created a full suite of go-to-market assets spanning web, social, print, and pitch materials. The visual identity was anchored by a custom icon library inspired by audioforms and waveforms—reinforcing the brand’s focus on voice and sound-driven AI. A flexible design system tied everything together, giving the team tools to move quickly while staying visually consistent across channels.

As Marr Labs prepared for launch, we created a full suite of go-to-market assets spanning web, social, print, and pitch materials. The visual identity was anchored by a custom icon library inspired by audioforms and waveforms—reinforcing the brand’s focus on voice and sound-driven AI. A flexible design system tied everything together, giving the team tools to move quickly while staying visually consistent across channels.

20.. ● Ecommerce ● WEB DESIGN

20.. ● Ecommerce ● WEB DESIGN

20.. ● Ecommerce ● WEB DESIGN

Michael Kors needed a refreshed digital presence that reflected the brand’s luxury aesthetic while improving product visibility and usability. We redesigned the website’s look and feel—revamping templates for the homepage, product detail, and listing pages to enhance shoppability and navigation. The new experience brought forward key products, introduced personalized recommendations, and delivered a more immersive path to purchase.

Michael Kors needed a refreshed digital presence that reflected the brand’s luxury aesthetic while improving product visibility and usability. We redesigned the website’s look and feel—revamping templates for the homepage, product detail, and listing pages to enhance shoppability and navigation. The new experience brought forward key products, introduced personalized recommendations, and delivered a more immersive path to purchase.

Michael Kors needed a refreshed digital presence that reflected the brand’s luxury aesthetic while improving product visibility and usability. We redesigned the website’s look and feel—revamping templates for the homepage, product detail, and listing pages to enhance shoppability and navigation. The new experience brought forward key products, introduced personalized recommendations, and delivered a more immersive path to purchase.

2024 ● Nonprofit Education ● WEB DESIGN

2024 ● Nonprofit Education ● WEB DESIGN

2024 ● Nonprofit Education ● WEB DESIGN

To better reflect its global impact and academic mission, Miller Center partnered with us to fully redesign its outdated website. We created and launched a new digital experience, complete with fresh branding, intuitive layouts, and reusable page templates for key content types. A modular design system ensured the team could scale and maintain the site with ease—bringing clarity, credibility, and purpose to every page.

To better reflect its global impact and academic mission, Miller Center partnered with us to fully redesign its outdated website. We created and launched a new digital experience, complete with fresh branding, intuitive layouts, and reusable page templates for key content types. A modular design system ensured the team could scale and maintain the site with ease—bringing clarity, credibility, and purpose to every page.

To better reflect its global impact and academic mission, Miller Center partnered with us to fully redesign its outdated website. We created and launched a new digital experience, complete with fresh branding, intuitive layouts, and reusable page templates for key content types. A modular design system ensured the team could scale and maintain the site with ease—bringing clarity, credibility, and purpose to every page.

2023 ● ECOMMERCE ● Product Design

2023 ● ECOMMERCE ● Product Design

2023 ● ECOMMERCE ● Product Design

In partnership with Fanatics, MOVA Globes launched a licensed MLB collection featuring official team designs on its signature solar-powered spinning globes. We supported the go-to-market rollout with team-specific design adaptations, guided by fan research that tested mascot placement, color accuracy, and brand authenticity. Insights directly shaped design refinements and helped ensure each globe resonated with die-hard fans. To support future updates, we built a flexible design system that accounts for evolving team aesthetics over time.

In partnership with Fanatics, MOVA Globes launched a licensed MLB collection featuring official team designs on its signature solar-powered spinning globes. We supported the go-to-market rollout with team-specific design adaptations, guided by fan research that tested mascot placement, color accuracy, and brand authenticity. Insights directly shaped design refinements and helped ensure each globe resonated with die-hard fans. To support future updates, we built a flexible design system that accounts for evolving team aesthetics over time.

In partnership with Fanatics, MOVA Globes launched a licensed MLB collection featuring official team designs on its signature solar-powered spinning globes. We supported the go-to-market rollout with team-specific design adaptations, guided by fan research that tested mascot placement, color accuracy, and brand authenticity. Insights directly shaped design refinements and helped ensure each globe resonated with die-hard fans. To support future updates, we built a flexible design system that accounts for evolving team aesthetics over time.

2025 ● TECH ● WEB DESIGN

2025 ● TECH ● WEB DESIGN

2025 ● TECH ● WEB DESIGN

To boost engagement and capture higher-quality leads, we designed a suite of interactive calculators embedded directly within Pure Storage’s website. These included tools to measure ESG impact and pricing benefits for prospective customers—turning complex data into clear, actionable insights. The calculators became some of the site’s highest-performing pages, significantly increasing dwell time and generating rich user data through value-driven interaction.

To boost engagement and capture higher-quality leads, we designed a suite of interactive calculators embedded directly within Pure Storage’s website. These included tools to measure ESG impact and pricing benefits for prospective customers—turning complex data into clear, actionable insights. The calculators became some of the site’s highest-performing pages, significantly increasing dwell time and generating rich user data through value-driven interaction.

To boost engagement and capture higher-quality leads, we designed a suite of interactive calculators embedded directly within Pure Storage’s website. These included tools to measure ESG impact and pricing benefits for prospective customers—turning complex data into clear, actionable insights. The calculators became some of the site’s highest-performing pages, significantly increasing dwell time and generating rich user data through value-driven interaction.

2023 ● TECH ● Product Design

2023 ● TECH ● Product Design

2023 ● TECH ● Product Design

As Pure Storage scaled its product offerings, its website needed a more streamlined structure and refreshed visual identity. We led a stakeholder workshop to align on competitive benchmarks and surfaced key UX priorities. The redesigned experience featured rich product imagery, interactive components, and motion-driven elements that added depth without overwhelming users. A new design system and reusable templates brought cohesion to product pages—making the site feel cleaner, faster, and easier to navigate.

As Pure Storage scaled its product offerings, its website needed a more streamlined structure and refreshed visual identity. We led a stakeholder workshop to align on competitive benchmarks and surfaced key UX priorities. The redesigned experience featured rich product imagery, interactive components, and motion-driven elements that added depth without overwhelming users. A new design system and reusable templates brought cohesion to product pages—making the site feel cleaner, faster, and easier to navigate.

As Pure Storage scaled its product offerings, its website needed a more streamlined structure and refreshed visual identity. We led a stakeholder workshop to align on competitive benchmarks and surfaced key UX priorities. The redesigned experience featured rich product imagery, interactive components, and motion-driven elements that added depth without overwhelming users. A new design system and reusable templates brought cohesion to product pages—making the site feel cleaner, faster, and easier to navigate.

20... ● TECH ● WEB DESIGN

20... ● TECH ● WEB DESIGN

20... ● TECH ● WEB DESIGN

As Salesforce’s creative team scaled, they needed a centralized platform to share design principles, artifacts, and governance with internal and external partners. We designed a modular microsite built around key stakeholder journeys—from business executives to product leaders—and developed a flexible content system that could support everything from simple style guidelines to advanced system animations. Competitive audits and stakeholder alignment ensured the experience reflected both brand rigor and creative accessibility.

As Salesforce’s creative team scaled, they needed a centralized platform to share design principles, artifacts, and governance with internal and external partners. We designed a modular microsite built around key stakeholder journeys—from business executives to product leaders—and developed a flexible content system that could support everything from simple style guidelines to advanced system animations. Competitive audits and stakeholder alignment ensured the experience reflected both brand rigor and creative accessibility.

As Salesforce’s creative team scaled, they needed a centralized platform to share design principles, artifacts, and governance with internal and external partners. We designed a modular microsite built around key stakeholder journeys—from business executives to product leaders—and developed a flexible content system that could support everything from simple style guidelines to advanced system animations. Competitive audits and stakeholder alignment ensured the experience reflected both brand rigor and creative accessibility.

20... ● TECH Startup ● Product Design

20... ● TECH Startup ● Product Design

20... ● TECH Startup ● Product Design

To support product expansion, we partnered with Split.io to design new features that could unlock deeper experimentation insights for its A/B testing platform. We created a multivariate results dashboard that visualizes testing impact across 36+ product and web metrics—giving teams clarity on what’s working and why. The feature became a key differentiator in platform growth and played a direct role in supporting Split.io’s next round of funding.

To support product expansion, we partnered with Split.io to design new features that could unlock deeper experimentation insights for its A/B testing platform. We created a multivariate results dashboard that visualizes testing impact across 36+ product and web metrics—giving teams clarity on what’s working and why. The feature became a key differentiator in platform growth and played a direct role in supporting Split.io’s next round of funding.

To support product expansion, we partnered with Split.io to design new features that could unlock deeper experimentation insights for its A/B testing platform. We created a multivariate results dashboard that visualizes testing impact across 36+ product and web metrics—giving teams clarity on what’s working and why. The feature became a key differentiator in platform growth and played a direct role in supporting Split.io’s next round of funding.

2021 ● Ecommerce healthcare ● Web Design

2021 ● Ecommerce healthcare ● Web Design

2021 ● Ecommerce healthcare ● Web Design

As Start Hearing prepared to launch its new e-commerce platform, we designed a clean, intuitive shopping experience tailored to first-time and returning hearing aid customers. The work included foundational templates for homepage, product, content, and listing pages—plus a modular design library to support future growth. We also prioritized accessibility and trust by integrating support resources, insurance coverage info, and testimonials into the core journey.

As Start Hearing prepared to launch its new e-commerce platform, we designed a clean, intuitive shopping experience tailored to first-time and returning hearing aid customers. The work included foundational templates for homepage, product, content, and listing pages—plus a modular design library to support future growth. We also prioritized accessibility and trust by integrating support resources, insurance coverage info, and testimonials into the core journey.

As Start Hearing prepared to launch its new e-commerce platform, we designed a clean, intuitive shopping experience tailored to first-time and returning hearing aid customers. The work included foundational templates for homepage, product, content, and listing pages—plus a modular design library to support future growth. We also prioritized accessibility and trust by integrating support resources, insurance coverage info, and testimonials into the core journey.

2022 ● ECOMMERCE ● Strategy

2022 ● ECOMMERCE ● Strategy

2022 ● ECOMMERCE ● Strategy

To help Dove communicate the value of its Self-Esteem Project, we developed a strategic presentation that reframed impact through audience segmentation and behavioral storytelling. The work included identifying key communities—such as teachers, students, and caregivers—and mapping their journeys to uncover opportunities for deeper engagement. By articulating points of intervention and potential outcomes, the framework positioned Dove to more clearly quantify and amplify its social impact.

To help Dove communicate the value of its Self-Esteem Project, we developed a strategic presentation that reframed impact through audience segmentation and behavioral storytelling. The work included identifying key communities—such as teachers, students, and caregivers—and mapping their journeys to uncover opportunities for deeper engagement. By articulating points of intervention and potential outcomes, the framework positioned Dove to more clearly quantify and amplify its social impact.

To help Dove communicate the value of its Self-Esteem Project, we developed a strategic presentation that reframed impact through audience segmentation and behavioral storytelling. The work included identifying key communities—such as teachers, students, and caregivers—and mapping their journeys to uncover opportunities for deeper engagement. By articulating points of intervention and potential outcomes, the framework positioned Dove to more clearly quantify and amplify its social impact.

2020 ● ECOMMERCE ● WEB DESIGN

2020 ● ECOMMERCE ● WEB DESIGN

2020 ● ECOMMERCE ● WEB DESIGN

Following a packaging refresh, Love Beauty and Planet partnered with us to reimagine its digital presence—starting with a new homepage and scalable design system. We transformed visual elements from the bottles into textured web assets, infusing the site with warmth, brand personality, and purpose. A flexible component library supported product discovery and recommendations, helping the brand scale content and storytelling with ease.

Following a packaging refresh, Love Beauty and Planet partnered with us to reimagine its digital presence—starting with a new homepage and scalable design system. We transformed visual elements from the bottles into textured web assets, infusing the site with warmth, brand personality, and purpose. A flexible component library supported product discovery and recommendations, helping the brand scale content and storytelling with ease.

Following a packaging refresh, Love Beauty and Planet partnered with us to reimagine its digital presence—starting with a new homepage and scalable design system. We transformed visual elements from the bottles into textured web assets, infusing the site with warmth, brand personality, and purpose. A flexible component library supported product discovery and recommendations, helping the brand scale content and storytelling with ease.

2024 ● Agency ● WEB DESIGN

2024 ● Agency ● WEB DESIGN

2024 ● Agency ● WEB DESIGN

Valocity Digital needed a website that would bring their client portfolio to life and scale with future content. We designed and developed a Drupal-based platform that made it easy for content authors to launch and manage case studies across multiple industries. A flexible design system and pattern library ensured visual consistency and streamlined the creation of future pages—supporting the agency’s long-term growth and storytelling.

Valocity Digital needed a website that would bring their client portfolio to life and scale with future content. We designed and developed a Drupal-based platform that made it easy for content authors to launch and manage case studies across multiple industries. A flexible design system and pattern library ensured visual consistency and streamlined the creation of future pages—supporting the agency’s long-term growth and storytelling.

Valocity Digital needed a website that would bring their client portfolio to life and scale with future content. We designed and developed a Drupal-based platform that made it easy for content authors to launch and manage case studies across multiple industries. A flexible design system and pattern library ensured visual consistency and streamlined the creation of future pages—supporting the agency’s long-term growth and storytelling.

2022 ● ECOMMERCE ● WEB DESIGN

2022 ● ECOMMERCE ● WEB DESIGN

2022 ● ECOMMERCE ● WEB DESIGN

To support the launch of Vaseline’s refreshed packaging, we redesigned the brand’s website from the ground up—bringing its updated identity to life online. The work included a modular design system in Figma, reusable templates for product, content, and landing pages, and a custom icon set to represent various skin conditions. The result was a scalable, brand-aligned digital experience that elevated both the storytelling and shopping experience for a global audience.

To support the launch of Vaseline’s refreshed packaging, we redesigned the brand’s website from the ground up—bringing its updated identity to life online. The work included a modular design system in Figma, reusable templates for product, content, and landing pages, and a custom icon set to represent various skin conditions. The result was a scalable, brand-aligned digital experience that elevated both the storytelling and shopping experience for a global audience.

To support the launch of Vaseline’s refreshed packaging, we redesigned the brand’s website from the ground up—bringing its updated identity to life online. The work included a modular design system in Figma, reusable templates for product, content, and landing pages, and a custom icon set to represent various skin conditions. The result was a scalable, brand-aligned digital experience that elevated both the storytelling and shopping experience for a global audience.

2020 ● ECOMMERCE ● WEB DESIGN

2020 ● ECOMMERCE ● WEB DESIGN

2020 ● ECOMMERCE ● WEB DESIGN

With a dated interface and fragmented features, the Walgreens mobile app needed a full experience refresh. We redesigned the app with a personalized home feed that surfaced relevant services, product recommendations, and discounts—bringing cohesion to what had become a scattered user journey. A modern neomorphic design language elevated the look and feel, helping the app feel both intuitive and future-ready.

With a dated interface and fragmented features, the Walgreens mobile app needed a full experience refresh. We redesigned the app with a personalized home feed that surfaced relevant services, product recommendations, and discounts—bringing cohesion to what had become a scattered user journey. A modern neomorphic design language elevated the look and feel, helping the app feel both intuitive and future-ready.

With a dated interface and fragmented features, the Walgreens mobile app needed a full experience refresh. We redesigned the app with a personalized home feed that surfaced relevant services, product recommendations, and discounts—bringing cohesion to what had become a scattered user journey. A modern neomorphic design language elevated the look and feel, helping the app feel both intuitive and future-ready.

2024 ● TECH ● WEB DESIGN

2024 ● TECH ● WEB DESIGN

2024 ● TECH ● WEB DESIGN

After years of layered updates, Google’s Keyword blog had grown into a patchwork of inconsistent components and features. We rebuilt the design from scratch—auditing and consolidating the full UI library into a cohesive, extensible system. The new design introduced unified typography, color, grid, and nested component styling to support a cleaner, more modern experience. The result: a sleeker interface and a scalable foundation for future content and product integrations.

After years of layered updates, Google’s Keyword blog had grown into a patchwork of inconsistent components and features. We rebuilt the design from scratch—auditing and consolidating the full UI library into a cohesive, extensible system. The new design introduced unified typography, color, grid, and nested component styling to support a cleaner, more modern experience. The result: a sleeker interface and a scalable foundation for future content and product integrations.

After years of layered updates, Google’s Keyword blog had grown into a patchwork of inconsistent components and features. We rebuilt the design from scratch—auditing and consolidating the full UI library into a cohesive, extensible system. The new design introduced unified typography, color, grid, and nested component styling to support a cleaner, more modern experience. The result: a sleeker interface and a scalable foundation for future content and product integrations.

2021 ● Tech ● WEB DESIGN

2021 ● Tech ● WEB DESIGN

2021 ● Tech ● WEB DESIGN

To support the launch of Nest Renew, we designed an immersive microsite that illustrated how users could contribute to a cleaner energy future through their Nest devices. The site combined narrative-driven design with approachable visuals to guide users through the benefits of the program. We also collaborated with Google’s internal teams to refresh app icons and develop custom infographics—aligning the brand story across both product and platform.

To support the launch of Nest Renew, we designed an immersive microsite that illustrated how users could contribute to a cleaner energy future through their Nest devices. The site combined narrative-driven design with approachable visuals to guide users through the benefits of the program. We also collaborated with Google’s internal teams to refresh app icons and develop custom infographics—aligning the brand story across both product and platform.

To support the launch of Nest Renew, we designed an immersive microsite that illustrated how users could contribute to a cleaner energy future through their Nest devices. The site combined narrative-driven design with approachable visuals to guide users through the benefits of the program. We also collaborated with Google’s internal teams to refresh app icons and develop custom infographics—aligning the brand story across both product and platform.

2024 ● Tech ● WEB DESIGN

2024 ● Tech ● WEB DESIGN

2024 ● Tech ● WEB DESIGN

In anticipation of a major Android refresh, we redesigned a microsite on Android.com to spotlight the platform’s newest AI-powered features. The experience included interactive components like a generative AI background creator, immersive product animations, and playful motion design featuring the Android mascot. A flexible design system ensured the site could scale with future updates—making space for evolving tools, features, and product storytelling.

In anticipation of a major Android refresh, we redesigned a microsite on Android.com to spotlight the platform’s newest AI-powered features. The experience included interactive components like a generative AI background creator, immersive product animations, and playful motion design featuring the Android mascot. A flexible design system ensured the site could scale with future updates—making space for evolving tools, features, and product storytelling.

In anticipation of a major Android refresh, we redesigned a microsite on Android.com to spotlight the platform’s newest AI-powered features. The experience included interactive components like a generative AI background creator, immersive product animations, and playful motion design featuring the Android mascot. A flexible design system ensured the site could scale with future updates—making space for evolving tools, features, and product storytelling.

2024 ● Tech ● WEB DESIGN

2024 ● Tech ● WEB DESIGN

2024 ● Tech ● WEB DESIGN

As one of the first AI integrations into a consumer-facing Google product, we partnered with the Keyword team to launch AI-powered summaries on their flagship blog. Working closely with the Gemini team, we shaped the visual and interaction model for AI across Google surfaces—developing custom iconography, content modalities, and authoring interfaces. The component dynamically summarizes blog content and explores different narrative styles, with backend tools enabling editorial oversight and prompt tuning for future scale.

As one of the first AI integrations into a consumer-facing Google product, we partnered with the Keyword team to launch AI-powered summaries on their flagship blog. Working closely with the Gemini team, we shaped the visual and interaction model for AI across Google surfaces—developing custom iconography, content modalities, and authoring interfaces. The component dynamically summarizes blog content and explores different narrative styles, with backend tools enabling editorial oversight and prompt tuning for future scale.

As one of the first AI integrations into a consumer-facing Google product, we partnered with the Keyword team to launch AI-powered summaries on their flagship blog. Working closely with the Gemini team, we shaped the visual and interaction model for AI across Google surfaces—developing custom iconography, content modalities, and authoring interfaces. The component dynamically summarizes blog content and explores different narrative styles, with backend tools enabling editorial oversight and prompt tuning for future scale.

2024 ● ECOMmERCE ● WEB DESIGN

2024 ● ECOMmERCE ● WEB DESIGN

2024 ● ECOMmERCE ● WEB DESIGN

Faced with a patchwork of one-off page builds and an inefficient workflow, American Eagle Outfitters partnered with us to rethink their entire e-commerce experience. We rebuilt the website from the ground up—consolidating components, auditing UX patterns, and developing a cohesive design system with unified typography, color, and layout. The result was a streamlined, extensible platform designed for speed, consistency, and long-term growth.

Faced with a patchwork of one-off page builds and an inefficient workflow, American Eagle Outfitters partnered with us to rethink their entire e-commerce experience. We rebuilt the website from the ground up—consolidating components, auditing UX patterns, and developing a cohesive design system with unified typography, color, and layout. The result was a streamlined, extensible platform designed for speed, consistency, and long-term growth.

Faced with a patchwork of one-off page builds and an inefficient workflow, American Eagle Outfitters partnered with us to rethink their entire e-commerce experience. We rebuilt the website from the ground up—consolidating components, auditing UX patterns, and developing a cohesive design system with unified typography, color, and layout. The result was a streamlined, extensible platform designed for speed, consistency, and long-term growth.

2024 ● Tech ● Strategy

2024 ● Tech ● Strategy

2024 ● Tech ● Strategy

As Apple expanded its presence across Southeast Asia, the company needed a cohesive strategy to guide creative execution for regional resellers. We developed a go-to-market playbook covering brand standards, product positioning, and marketplace best practices—tailored to platforms like Lazada and other key SEA vendors. The result ensured consistent, high-impact creative across iPhones, iPads, and accessories while supporting scalable execution in a fast-growing market.

As Apple expanded its presence across Southeast Asia, the company needed a cohesive strategy to guide creative execution for regional resellers. We developed a go-to-market playbook covering brand standards, product positioning, and marketplace best practices—tailored to platforms like Lazada and other key SEA vendors. The result ensured consistent, high-impact creative across iPhones, iPads, and accessories while supporting scalable execution in a fast-growing market.

As Apple expanded its presence across Southeast Asia, the company needed a cohesive strategy to guide creative execution for regional resellers. We developed a go-to-market playbook covering brand standards, product positioning, and marketplace best practices—tailored to platforms like Lazada and other key SEA vendors. The result ensured consistent, high-impact creative across iPhones, iPads, and accessories while supporting scalable execution in a fast-growing market.

2020 ● Healthcare ● WEB DESIGN

2020 ● Healthcare ● WEB DESIGN

2020 ● Healthcare ● WEB DESIGN

To bring new life to MD Anderson’s Cancerwise blog, we redesigned its article and listing pages with a more modern, patient-centric approach. The updated experience introduced personalization and intelligent recommendations, streamlined calls to action, and a refined color palette aligned with the institution’s brand. The result was a cleaner, more accessible content hub that better supported readers seeking trusted information on cancer care and research.

To bring new life to MD Anderson’s Cancerwise blog, we redesigned its article and listing pages with a more modern, patient-centric approach. The updated experience introduced personalization and intelligent recommendations, streamlined calls to action, and a refined color palette aligned with the institution’s brand. The result was a cleaner, more accessible content hub that better supported readers seeking trusted information on cancer care and research.

To bring new life to MD Anderson’s Cancerwise blog, we redesigned its article and listing pages with a more modern, patient-centric approach. The updated experience introduced personalization and intelligent recommendations, streamlined calls to action, and a refined color palette aligned with the institution’s brand. The result was a cleaner, more accessible content hub that better supported readers seeking trusted information on cancer care and research.