BRANDING & Web design
Branding and web design
Apex for youth
Apex for youth
Apex for Youth is a New York–based nonprofit that supports Asian American youth from low-income and immigrant backgrounds through mentorship and educational programs designed to foster confidence, access, and long-term opportunity.
Bridging the experience between New York Life recruiters and prospective financial professionals.
Apex for Youth is a New York–based nonprofit that supports Asian American youth from low-income and immigrant backgrounds through mentorship and educational programs designed to foster confidence, access, and long-term opportunity.
Elevating the APEX personality
Elevating the APEX personality
The challenge involved adapting a new brand guide to the website environment, while simultaneously creating fresh styles and innovative ways to effectively convey their message. This required integrating the new brand elements seamlessly into the existing website framework while enhancing visual and communicative strategies to better resonate with their audience.
The challenge involved adapting a new brand guide to the website environment, while simultaneously creating fresh styles and innovative ways to effectively convey their message. This required integrating the new brand elements seamlessly into the existing website framework while enhancing visual and communicative strategies to better resonate with their audience.
The challenge involved adapting a new brand guide to the website environment, while simultaneously creating fresh styles and innovative ways to effectively convey their message. This required integrating the new brand elements seamlessly into the existing website framework while enhancing visual and communicative strategies to better resonate with their audience.
The challenge involved adapting a new brand guide to the website environment, while simultaneously creating fresh styles and innovative ways to effectively convey their message. This required integrating the new brand elements seamlessly into the existing website framework while enhancing visual and communicative strategies to better resonate with their audience.
The challenge involved adapting a new brand guide to the website environment, while simultaneously creating fresh styles and innovative ways to effectively convey their message. This required integrating the new brand elements seamlessly into the existing website framework while enhancing visual and communicative strategies to better resonate with their audience.
Social Media & Brand Expression
Social Media & Brand Expression
As part of the larger brand engagement, we helped Apex for Youth expand their visual language across social platforms—developing cohesive templates, defining consistent graphics, and adapting their identity for Instagram, Facebook, and LinkedIn. By aligning all channels with Apex’s core brand identity, we ensured every touchpoint felt cohesive, authentic, and scalable.
IMPACT
Digital campaigns and event promotion work as one program
Digital campaigns and event promotion work as one program
- Redesigned brand identity deployed across digital and print
- Measurable social growth across Instagram and LinkedIn
- New website with improved audience reach
- Event marketing supporting annual galas and youth programs
- A retainer relationship sustained since 2023
- Redesigned brand identity deployed across digital and print
- Measurable social growth across Instagram and LinkedIn
- New website with improved audience reach
- Event marketing supporting annual galas and youth programs
- A retainer relationship sustained since 2023
Let’s build something great
Bring us your challenge and we’ll help you solve it.
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20 Pine St. Studio 2312
New York, NY 10005
Proudly certified LGBT-owned business.
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