Apex for youth

Drive Change NYC

Apex for Youth is a New York–based nonprofit that supports Asian American youth from low-income and immigrant backgrounds through mentorship and educational programs designed to foster confidence, access, and long-term opportunity.

Bridging the experience between New York Life recruiters and prospective financial professionals.

Drive Change is a New York–based nonprofit that empowers justice-involved youth by equipping them with skills, confidence, and opportunities to build sustainable futures in the food industry. Through its Fellowship program, Drive Change provides paid training, hands-on experience, and mentorship that open pathways to careers and community leadership.

EXPLORE WEBSITE

Elevating the APEX personality

Our Archives

The challenge involved adapting a new brand guide to the website environment, while simultaneously creating fresh styles and innovative ways to effectively convey their message. This required integrating the new brand elements seamlessly into the existing website framework while enhancing visual and communicative strategies to better resonate with their audience.

New York Life is the largest mutual life insurance company in the United States and their insurance agents, or financial professionals, are a critical component of their business.

With the combined impact of COVID-19 and rocky US economy, many people turned to alternative and independent ways of working, including prospecting as financial professionals for New York Life.

Our clients were looking for a way to elevate prospective financial professional recruitment experience and wanted to create a companion website to capture their full range of benefits in an easy to use interface.

Social Media & Brand Expression

As part of the larger brand engagement, we helped Apex for Youth expand their visual language across social platforms—developing cohesive templates, defining consistent graphics, and adapting their identity for Instagram, Facebook, and LinkedIn. By aligning all channels with Apex’s core brand identity, we ensured every touchpoint felt cohesive, authentic, and scalable.