BRANDING & Web design
Branding and web design
Drive Change NYC
Drive Change NYC
Drive Change is a New York–based nonprofit that empowers justice-involved youth by equipping them with skills, confidence, and opportunities to build sustainable futures in the food industry. Through its Fellowship program, Drive Change provides paid training, hands-on experience, and mentorship that open pathways to careers and community leadership.
Bridging the experience between New York Life recruiters and prospective financial professionals.
Drive Change is a New York–based nonprofit that empowers justice-involved youth by equipping them with skills, confidence, and opportunities to build sustainable futures in the food industry. Through its Fellowship program, Drive Change provides paid training, hands-on experience, and mentorship that open pathways to careers and community leadership.
Designing for Empowerment, Community, and Change
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Stranger Creative partnered with Drive Change to reimagine its digital presence. The goal: to design a website that reflects the organization’s mission, amplifies the voices of its Fellows, and strengthens its connection to donors, partners, and advocates. Together, we set out to create a platform that not only informs but inspires—showcasing the transformative impact of Drive Change’s work and the stories of the people at its heart.
New York Life is the largest mutual life insurance company in the United States and their insurance agents, or financial professionals, are a critical component of their business.
With the combined impact of COVID-19 and rocky US economy, many people turned to alternative and independent ways of working, including prospecting as financial professionals for New York Life.
Our clients were looking for a way to elevate prospective financial professional recruitment experience and wanted to create a companion website to capture their full range of benefits in an easy to use interface.
A Human-Centered Framework for Digital Transformation
We restructured Drive Change’s content and site architecture around user needs, creating clear paths for Fellows, donors, and partners. The design focused on accessibility and emotion — elevating visuals, tone, and storytelling to reflect the organization’s mission.
We built a flexible component library and refreshed visual design system, empowering the team to manage and grow the site independently.
IMPACT
Empowering Impact Through Design
Website engagement doubled following the redesign, with more than 22,000 views and 6,500 visitors in the months after launch. Organic search became the primary driver of new traffic, increasing visibility for high-priority pages including the Fellowship, Drive Change Foods, and donation opportunities.
The redesigned site deepened engagement across key pages and elevated opportunities for giving and partnership. With a unified, purpose-driven digital presence, Drive Change can now inspire action while operating with greater independence—supported by a flexible design system that empowers the team to manage and evolve the platform as they grow.
Let’s build something great
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