Marr labs
Vaseline
Marr Labs Website Launch
Vaseline Website Redesign
Launching the web presence for a rapidly evolving Y Combinator AI startup.
Bridging the experience between New York Life recruiters and prospective financial professionals.
Reimagining the browing through product and education with website redesign for Vaseline.com
Challenge
Product Design
Delivering a Web Experience for Cutting Edge AI Innovations
Creating an effortless new experience
For early-stage Y Combinator startups, being able to clearly communicate their brand and value to customers and investors is essential. Marr Labs, an innovative team building task-specific AI-voice agents, approached us to design a website that encapsulates their bold vision.
Vaseline had recently redesigned their classic packaging and wanted an updated website experience to highlight their new branding and products.
We wanted to reimagine the look and feel of this website to center its iconic products and elevate its new branding.
Vaseline had recently redesigned their classic packaging and wanted an updated website experience to highlight their new branding and products.
We wanted to reimagine the look and feel of this website to center its iconic products and elevate its new branding.
OBjective
Product Design
A Sleek, New Web Experience to Communicate Value and Vision
Reimagined Icon Library
Creating a distinct visual identity and responsive web experience for Marr Labs helped establish the team's online presence, communicate the value of their unique technology, and showcase their vision to customers and investors.
As part of reimagining the website, we took a look at the central aspect of what Vaseline does great - addressing skin concerns. We created a unique icon set specific for Vaseline across all their skin concerns that could be used at various sizes, inline with layout, and on top of product photography.
impact
Design System
An Elevated, Scalable Solution
Creating an Refreshed Web Style Guide
The website redesign created an elevated online presence for the agency through an enhanced visual identity and updated assets. Utilizing a component-first approach enabled efficiency and scale.
We designed an updated design system to go along with the refresh – built as components and reusable styles within Figma to help empower their creative team to design faster and stay consistent across their ever-growing website.
Let’s build something great
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