Miller center
Vaseline
Miller Center Website Redesign
Vaseline Website Redesign
Highlighting the stories and impact of social entrepreneurs through an engaging and vibrant web refresh experience.
Bridging the experience between New York Life recruiters and prospective financial professionals.
Reimagining the browing through product and education with website redesign for Vaseline.com
Challenge
Product Design
A Fresh Web Experience to Captivate Diverse Audiences
Creating an effortless new experience
Miller Center for Social Entrepreneurship accelerates entrepreneurship to end global poverty and protect the planet. Miller Center approached us to redesign their website to better reflect their mission, showcase their impact, and engage a diverse audience of social entrepreneurs, mentors, students, partners and donors.
Vaseline had recently redesigned their classic packaging and wanted an updated website experience to highlight their new branding and products.
We wanted to reimagine the look and feel of this website to center its iconic products and elevate its new branding.
Vaseline had recently redesigned their classic packaging and wanted an updated website experience to highlight their new branding and products.
We wanted to reimagine the look and feel of this website to center its iconic products and elevate its new branding.
Objective
Product Design
Create Clear Pathways to Engagement through Digital Transformation
Reimagined Icon Library
Modernize the site’s design, improve user experience, and enhance the center’s ability to communicate its programs, success stories, and opportunities for collaboration.
As part of reimagining the website, we took a look at the central aspect of what Vaseline does great - addressing skin concerns. We created a unique icon set specific for Vaseline across all their skin concerns that could be used at various sizes, inline with layout, and on top of product photography.
impact
Design System
Digital Transformation for Social Impact
Creating an Refreshed Web Style Guide
Through our collaboration, we were able to create a brand new scalable design system and transform the website experience to become a powerful tool for engagement and involvement.
We designed an updated design system to go along with the refresh – built as components and reusable styles within Figma to help empower their creative team to design faster and stay consistent across their ever-growing website.
Let’s build something great
Bring us your challenge and we’ll help you solve it.
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