NEW YORK LIFE
Bridging the experience between New York Life recruiters and prospective financial professionals.
New York Life is the largest mutual life insurance company in the United States and their insurance agents, or financial professionals, are a critical component of their business.
With the combined impact of COVID-19 and rocky US economy, many people turned to alternative and independent ways of working, including prospecting as financial professionals for New York Life.
Our clients were looking for a way to elevate prospective financial professional recruitment experience and wanted to create a companion website to capture their full range of benefits in an easy to use interface.
We designed a series of questions within the recruitment experience for prospective applicants to fill out their details and see what type of role might best fit their experience with New York Life.
In our responsive designs, we recreated charts from their documentation to be beautiful on desktop, tablet, and mobile screen sizes.
We designed a trailer video for their newest digital product as part of their product announcements, bringing to life our designed components through an end-to-end customer journey of the product. Our video highlighted both responsive and interactive features.