Creating a digital ecosystem for Walmart’s newest membership program.
Walmart was getting ready to launch its first membership program and needed help to create their owned media properties. Over the course of eight months, collaborated alongside the team at Walmart, managing their agency-side creatives to successfully launch their new game-changing Walmart+ membership program to the world.
The website was built upon a responsive framework for desktop and mobile web, and adapted to be accessible for Walmart's native Android and Apple app.
As part of our work bringing to life the robust offerings, we created a series of visualized product bundles and a cohesive visual language using featured items from Walmart’s expansive catalogue of products. These would later evolve into the benefit bundles capturing the essence of each benefit Walmart+ would receive as part of their membership.
As part of the rollout, we helped Walmart strategize, design, and copywrite a series of emails to help attract new customers to Walmart+ and onboard new membership enrollment.