Walmart

Walmart+ Digital Launch

Creating a digital ecosystem for Walmart’s newest membership program.

Ask

Designing the Digital Experience

Walmart was getting ready to launch its first membership program and needed help to create their owned media properties. Over the course of eight months, collaborated alongside the team at Walmart, managing their agency-side creatives to successfully launch their new game-changing Walmart+ membership program to the world.

Product Design

Responsive and Cross-platform

The website was built upon a responsive framework for desktop and mobile web, and adapted to be accessible for Walmart's native Android and Apple app.

Product Design

Creating Visualized Product Bundles

As part of our work bringing to life the robust offerings, we created a series of visualized product bundles and a cohesive visual language using featured items from Walmart’s expansive catalogue of products. These would later evolve into the benefit bundles capturing the essence of each benefit Walmart+ would receive as part of their membership.

Product Design

Developing an Email CRM Strategy

As part of the rollout, we helped Walmart strategize, design, and copywrite a series of emails to help attract new customers to Walmart+ and onboard new membership enrollment.